Privacy Policy

Effective Date: November 8, 2024

HTeaO FC, LLC (“HTeaO” “we” or “us”) value your privacy. In this Privacy Policy (“Policy”), we describe how we collect, use, disclose and otherwise process personal information as defined below that we obtain about users (“Users”) of our website(s) (“Site”), our mobile application (“App”), and the services available through our Site and App (each a “Service” and collectively the “Services”). This Policy will apply to each HTeaO Site and App that displays or incorporates it. This Policy does not apply to any websites, webpages, or mobile apps that are run or owned by any of HteaO’s franchisees or any other third party.

If you are a Texas resident, please see the “Texas Privacy Rights” section below.

In this Policy, “personal information” means any information that identifies, relates to, describes, or is reasonably capable of being linked to a particular person.

Changes to this Policy

This Policy is current as of the “Updated as of” date set forth above. We may modify this policy from time to time.   The modified Policy will be effective immediately upon posting. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change through commercially reasonable efforts available to us.

Information We Collect About You

The personal information we collect falls into three categories: (a) information you provide to us; (b) information we collect through automated methods when you use our Services; and (c) information we collect from other sources (as further detailed below).

Information We Collect Directly From You

We collect personal information directly from User interactions with us, such as when a User signs up to receive special offers or information from us, signs up for our rewards programs, requests franchise information, or otherwise communicates with us.  This includes personal information that is in the communication as well as personal information the User elects to provide us, such as name, address, email address, birthday, and phone number.

The type of personal information that you provide to us depends on your interaction with us and your use of our Site, App, and Services, but may occur in the following ways:

• Loyalty Program: You will be required to provide certain information when you sign up for our loyalty program, such as your name, email address, and phone number. You may also elect to send us additional information that we may request, but which is option, such as your birthday month and day.  For further information on our Loyalty Program, please see our Loyalty Program Terms and Conditions here.
• SMS: Subscribers can opt-in for SMS messages from HTeaO as a part of the loyalty registration process at https://hteao.train.paytronix.com/en-us/guest/. By doing so, you agree to receive automated promotional and personalized marketing text messages from HTeaO to the mobile phone number you provided when signing up. Messages may pertain to promotional programs, new menu items, etc. Messages for this program will be sent from 84703 and begin with HTeaO. Consent to receive automated marketing messages is not a condition of any purchase. Message frequency varies. Message and Data rates may apply.
  
  To opt-out of the text messaging program, text the keyword STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to 84703 to cancel. After texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to 84703 you will receive one additional message confirming that your request has been processed. For more information, text the keyword HELP to 84703 for customer care information. You can also contact us at https://customersupport.hteao.com/support/home for additional assistance.
• Order and Payment Data; Online Purchases: When you make a purchase or place an order online, or make a purchase from our online shop, you will be required to provide your name, contact information, and payment information.  We will also collect and receive records of your purchases and purchase history.
• Job Applications: To submit a job application online, you will be redirected to a website operated by our vendor. You may be required to create an account with that vendor. We encourage you to review the terms and privacy policy posted on that vendor’s website since this Policy does not govern your use of that website. If you send us your job application materials directly, we will maintain a record of those job application materials and disclose them to our franchisees to evaluate your qualifications.
• Sweepstakes and Contests: We may offer sweepstakes or contests via the Site or App from time to time. To participate you must submit certain personal information as may be further detailed in the Official Rules.  This may include your name, email address, phone number, physical address, and other personal information.
• Feedback: When you provide comments or feedback about our Sites, Apps, Services, or our products (“Feedback”), we will collect whatever personal information you elect to provide to us. We will not treat that Feedback as confidential, and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback may be used without attribution or compensation to you.​
• Location: If you elect to provide us your location information, we will collect that approximate location information.  We will also get your approximate location from your IP address, which is automatically collected as set forth below.  You may opt-out of providing us your location information via settings on your mobile phone and web browser.

Information We Collect Automatically

Tracking Technologies

We may automatically collect certain information – including personal information – about your use of our Sites, Apps and Services through cookies, web beacons, pixel tags, and other web tracking technologies ( collectively, “Tracking Technologies”). Tracking Technologies on our Sites and Apps may collect information such as: log files, domain name, browser type and operating system, page views and related activities, IP address, the length of time you use our Sites, Apps, and Services, access date and time, browser type, device ID or other mobile identifier, and referring URL. We may combine this information with other information that we have collected about you.

You can manually delete certain types of Tracking Technologies through your browser settings. We may not have control over how a third-party uses information collected through third-party Tracking Technologies.

Most browsers automatically accept Tracking Technologies. You can disable this function by changing your browser settings, but disabling certain Tracking Technologies may impact your use and enjoyment of the Sites. Not all features or functions of the Sites may work properly if you disable certain Tracking Technologies.  You cannot disable all Tracking Technologies, such as Tracking Technologies that are essential to the functioning of the Sites.

Google Maps.

The Site and App contain maps provided by third parties and/or service providers for your convenience. HTeaO and the providers of those map technologies may collect data about how you interact with their maps. For example, Google may collect usage data on maps embedded on the Sites. Even if you do not interact with the maps, Google may still collect certain information about your interactions with our Site if you are signed into your Google account when accessing our Sites. Please see Google’s Privacy Policy for more information.

Videos

The Site contains videos and embedded content provided by HTeaO and other parties, including visible content and/or feeds scripts embedded in the Site’s code. HTeaO and such other parties, such as Vimeo, may collect data about how you interact with such content. Please see Vimeo’s privacy policy for more information.

Do-Not-Track

Our Sites and Apps do not honor do-not-track requests at this time.

Information from Other Sources

We may collect personal information about individuals from various third-party data sources. We may combine that personal information with other personal information that we have collected or otherwise received. We are active on social media, including Instagram, Facebook, TikTok, YouTube, and LinkedIn (collectively, “Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Sites, Apps, and our Social Media pages any comments or content that you post on Social Media platforms. Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

We may also receive your personal information from our franchisees. We provide certain services, systems and tools for our franchises to leverage in the operation of their business. In the course of providing these services, systems, and tools, we may receive User personal information as you provide it to one of our franchisees in the course of engaging with them, such as your name, phone number, email address, mailing address and anything else you may elect to share with one of our franchisees.

We also receive your personal information from third party delivery services with whom you may place orders, such as DoorDash, Uber Eats, and Postmates.  This personal information may include your name, phone number, email address, delivery address, and loyalty account information.

Certain of our service providers may also provide us personal information they receive in the course of providing services to us.  For example, our payment processors will return information to us confirming authorization of your payment and our ordering platforms will provide us information about your order so we can process it.

How We Use Your Information

We process and use your personal information for the following purposes:

• As Stated or Agreed to at the Point of Collection: We use personal information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use personal information to respond to your questions, comments, or complaints. We may also use personal information as requested or consented to by you, such as to conduct sweepstakes or contests that you enter, as may be further set out in any Official Rules.
• General Business Operations and Administration: We use personal information to inform our business strategies, evaluate applications, and to understand demographics and user preferences.
• Personalize Content: We use personal information to make recommendations to you about our Services, to tailor the information that we send or display to you, to offer location-based and other customizations, and to otherwise personalize your experiences based on your purchase history and your interactions with the Site, App, and Services.
• Advertising: We use personal information to send you targeted advertising on our Sites, in our Apps, or on third party websites. If you use our App, and you agree to share your location information with us and/or receive push notifications, we may send you customized notices, offers, and coupons. You can opt-out of push notifications or of sharing your location information by adjusting the settings in your mobile device after downloading the App.
• Marketing and Promotions: We use personal information to send you email news and newsletters, special offers and promotions, or to otherwise contact you about information we think may interest you.  You may opt-out of such communications by following the directions in the communication.  Please note that it may take up to ten (10) business days for us to process opt-out requests. If you opt-out of receiving marketing emails, we may still send you administrative e-mails about your account or any Services you have requested or received from us.
• Analytics and Improvement: We use personal information to better understand how Users access and use our Sites, Apps, and Services, to improve our Site, App, and Services, to customize User desires and preferences, to conduct research and analytics, to evaluate transactions involving the Site and App and Services, to operate, evaluate, maintain, improve and develop the Site and Apps and Services (including by monitoring and analyzing trends, access to, and use),  and to evaluate, improve, and develop our Services generally by tracking User interaction and review of our Services. We also use personal information that we collect to enhances our existing data about our users, create customer profiles, improve our ability to contact you, and enhance our marketing capabilities.
• Protect Our Legal Rights and Prevent Misuse: We use personal information to respond to claims asserted against us, comply with legal process (e.g., subpoenas or warrants), or enforce or administer our agreements and terms; to conduct fraud prevention, risk assessment, or investigations; to protect our rights, property, or safety and those of Users, or others; and to protect our confidential and proprietary information.
• Comply with Legal Obligations: We may use personal information to comply with the law, a judicial proceeding, court order, subpoena, or other legal process.
• Anonymized Data: We may use personal information to create deidentified and anonymized data sets, which data sets are no longer subject to this Privacy Policy.

How We Use Data Collected by Automated Technologies.

We use Tracking Technologies to: (i) make our Sites function properly; (ii) provide personalized experiences; (iii) tailor our interactions; (iv) help with our marketing efforts; (v) provide us with valuable data and statistics about the usage and effectiveness of our Sites and to help us improve our Sites; and (vi) help us improve our Services.

We use Google Analytics to collect and process information about your use of the Sites. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Sites. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google’s “Google Analytics Cookie Usage on Websites” page.

We use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to the Site to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings.

We use the Meta pixel, which is a web analytics and advertising service provided by Meta, Inc. With its help, we can keep track of what users do after they see or click on a Facebook or Instagram advertisement, keep track of users who access our Sites or advertisements from different devices, and better provide advertisements to our target audiences. The data from Meta pixel is also saved and processed by Facebook and Instagram. Meta can connect this data with your Facebook or Instagram account and use it for its own and others advertising purposes, in accordance with Meta’s Data Policy, which can be found at https://www.facebook.com/privacy/policy/. Please click here if you would like to withdraw your consent for use of your data with Meta pixel.

To change your preferences with respect to certain online ads, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may occasionally still see our ads.

How We Disclose Your Information

We do not sell or rent your personal information for monetary compensation. We may disclose your information, including personal information, as follows:

• Employees and Affiliates
  We may disclose the personal information we collect to our employees and affiliates or subsidiaries who have a need to know the information for our business purposes.

• Franchisees
  We may disclose your personal information to our franchisees where you either request it or you may reasonably be a customer of one of our franchisees, such as if we were to receive a complaint or positive feedback about the franchisee.

• Service Providers
  We may disclose the personal information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf, such as payment processors, marketing and targeted advertising providers, hosting providers, auditors, advisors, consultants, customer service, and support providers. We also disclose information to service providers that host and maintain our online shop, facilitate orders and operate and host our loyalty app and program.

• Order and Delivery Apps
  We may disclose personal information to third party order and delivery apps, such as Olo, DoorDash, Uber Eats, and Postmates, as necessary for them to process and deliver your order.

• Business Transfers and Corporate Reorganization
  In the event that we are involved in a potential or actual bankruptcy, merger, acquisition, reorganization, sale of assets, or similar event, your personal information may be sold or transferred as part of that transaction or anticipation of a possible transaction. This Policy will apply to your personal information as transferred to the new entity.

• Legal Processes
  We may disclose the personal information we collect from you to a court, legal authority, adverse litigation party, legal counsel, and other advisors in connection with a judicial proceeding, court order, subpoena, or other legal process.  We may disclose the personal information we collect from you to a court, legal authority, government agency, adverse litigation party, legal counsel, and other advisors where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the rights, property, and safety of HTeaO or any other person.  We may also disclose personal information to enforce or administer our terms or another HteaO policy, or as evidence in litigation in which we are involved.

• With Your Consent or at Your Direction
  In addition to the sharing described in this Policy, we may share information about you with third parties whenever you consent to or direct such sharing, for example, to provide information about franchise opportunities.

Third-Party Links

Our Sites, Apps, and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites. Please read their respective privacy policies for information about how these third parties handle the processing of personal information and other information. If you delete your account, to the extent permitted by applicable law, we will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, and enforce our agreements.

Duration of Personal Information Retention

As a general rule, your personal information may be stored as long as the information is required to fulfill the purposes for which the information was collected, or for as long as is required by law.

How I Can Correct My Information

You may modify certain personal information that you have submitted to us. If you wish to correct or delete any of the personal information you have provided to us, you may contact us by email at: support@hteao.com. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Sites or App for a period of time, and we may maintain records in our systems of this information as well.

Children

Our Services are not targeted at children under 18 years of age.

No one under the age of 18 may provide any information to us through our Sites or Apps. We do not knowingly collect personal information from children under 18. If you are under 18, do not access, use, or provide any information on our Sites or Apps, or on or through any of their features.

Security

We use commercially reasonable technical and organizational measures to help secure personal information against loss, misuse, and alteration appropriate to the type of personal information processed.

Texas Privacy Rights

This Section provides additional terms that apply to residents Consumers of Texas. In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for Texas residents Consumers.  In this Section only, any capitalized terms not defined in this Policy have the meanings set forth in the Texas Data Privacy and Security Act (the “TDPSA”).

For information on categories of the Personal Data we process, please see the sections above titled “Information We Collect About You”.

For information on the purpose of our processing of Personal Data, please see the section above titled “How We Use Your Information” and “How We Use Data Collected by Automated Technologies”.

For information on the categories of third parties to whom we share Personal Data, please see the section above titled “How We Disclose Your Information”.

We disclose all of the categories of Personal Data to one or more third parties identified.

Texas Consumers have the right to make the following requests with regard to their Personal Data:

• Right to Request Access. You have the right to request confirmation whether or not we are processing your Personal Data and to access such Personal Data.
• Right to Data Portability. You have the right to request to receive a copy of the specific pieces of Personal Data that we have collected about you and to have this delivered, free of charge, once per year either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows the individual to transmit this information to another entity without hindrance.
• Request to Delete. The right to request deletion of certain of your Personal Data that we have collected and to have such Personal Data deleted, except where an exemption applies.
• Right to Correction. The right to request that we correct inaccuracies in your Personal Data.
• Right to Opt Out. You have the right to opt out of the processing of the personal data for purposes of: (a) targeted advertising; (b) the sale of personal data; or (c) profiling in furtherance of a decision that produces a legal or similarly significant effect concerning the consumer.

How to Exercise Your Rights.

To exercise your Texas rights described in this Section, you or your authorized agent may submit your request to us by contacting us at any of the following:

Via email: support@hteao.com

Online at: ______________________________

Appeal. If we reject or deny your request, you may appeal our decision within 30 days of receiving our denial by responding directly to the communication denying your request or by submitting your appeal to support@hteao.com. If you have concerns about the result of the appeal, you may file a complaint with the Texas Attorney General on the Attorney General’s website, made available here.

Contact Us

If you have questions about this Privacy Policy, please contact us at:
support@hteao.com.
1322 Ranchers Legacy Trail
Fort Worth, Texas 76126