HTeaO partners with Just Desserts for new cupcake offerings
[Fort Worth, TX – July 24, 2024] HTeaO, the nation’s leading iced tea franchise, has launched a partnership with Just Desserts, introducing its cupcakes at its stores nationwide in five premium flavors. These cupcakes are now available at all HTeaO locations.
Available now, HTeaO guests can enjoy cupcakes with a choice of flavors, including Celebration, Red Velvet, Chocolate Fudge, Cookies and Cream, and Classic Carrot.
Just Desserts, owned by Rubicon Bakers, is a premium brand serving baked-from-scratch products. With a long-standing heritage, Just Desserts specializes in single-serve treats that are free from artificial preservatives and flavors. All products are made in a dedicated nut-free bakery, ensuring quality and safety for all customers.
“We first tested Just Dessert cupcakes at a few select HTeaO locations earlier this year and the test went extremely well; the guest enthusiasm was fantastic,” said Heath Nielsen, President of HTeaO. “With the overwhelmingly positive feedback, we knew it was time to offer these cupcakes in all of our locations. We’re thrilled to partner with Just Desserts and offer our guests these delectable baked additions as part of the HTeaO experience.”
On collaborating with Just Desserts, Nielsen adds, “Our partnership with Just Desserts is a great fit because of our shared values on quality and freshness. Just Desserts’ premium cupcakes are free of artificial preservatives and flavors, aligning perfectly with our standards.” Following the recently announced Free Reign Coffee Company partnership, he expressed his excitement to add Just Desserts to their strategic partnership lineup.
“We are extremely pleased with how well HTeaO and Just Desserts offerings have combined to give consumers a unique, and pleasurable experience,” said Sebastian Siethoff, CEO of Rubicon Bakers, which owns the Just Desserts Brand. “We viewed our cupcakes as the perfect complement to HTeaO’s superb selection of enjoyable drinks and it sounds like the customers agree!”
HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
Just Desserts single-serve cupcakes can be purchased at HTeaO locations. For more information on HTeaO please visit www.HTeaO.com.
About HTeaO
HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://HTeaO.com/franchise/.
