HTeaO names Boyles director of stores
HTeaO, the leading iced tea franchise in the United States, announces the appointment of four key team members as part of its strategic push for national expansion and brand recognition. These new roles reflect HTeaO’s commitment to bolstering its home office team with experts in their fields, as it continues its trajectory of growth and innovation within the beverage industry.
The four new team members who are stepping into new leadership roles at HTeaO include:
Kelsey McManemin, Vice President of Marketing
Brittney Burris, Vice President of Store Development
Donnell Ray, Vice President of Retail Stores
Nicole Boyles, Director of Stores
Nicole Boyles, formerly an Operations Consultant at HTeaO, has been promoted to Director of Stores. With over two decades of experience at Starbucks and most recently at Black Rifle Coffee Company, Boyles brings a deep understanding of operations and customer service within the beverage industry. In her new role, Boyles will lead the district manager team to ensure consistent support for franchisees and drive business growth. On her excitement around HTeaO Boyles says, “I’ve always been a huge fan of the brand, visiting my local HTeaO often. I couldn’t be more thrilled to join this amazing team as we embark on an exciting journey ahead of making HTeaO a nationally recognized and celebrated brand.”
Heath Nielsen, President of HTeaO, expressed enthusiasm for the newly appointed leaders, stating, “As we embark on the next phase of our journey for national expansion, it is essential to have a team of seasoned professionals who share our vision and values. These recruitments underscore our commitment to excellence and will undoubtedly propel HTeaO to new heights.”
Celebrating the exciting milestone of 100 locations open in January 2024, HTeaO has shown no signs of stopping with 18 new stores opened since then and 22 scheduled for the balance of the year. Additionally, in 2024 the brand announced a partnership with Cole Hauser’s Free Rein Coffee Company and the launch of a new line of tea-based energy shots. With the new team in place, HTeaO will continue to prioritize innovation and strategic partnerships on a local and national level.
HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers both in-store and through convenient drive-thru services. Each location boasts 26 meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
Source: Fort Worth Report
